A case study on how the government leveraged Design Sprints for public safety

Man at whiteboard posting sticky notes
Man at whiteboard posting sticky notes
Photo by Startaê Team on Unsplash

Design Sprints have mixed results for many reasons. Some people feel they can’t accomplish anything of value in such a short period of time or that it won’t scale on larger projects.

To investigate this further, I want to walk you through a project we worked on for the U.S. government. The Federal government has made great strides in adopting the latest industry trends. …

There are three vital areas to consider before selecting an idea

Image for post
Image for post
Photo by Mika Baumeister on Unsplash

I recently interviewed fifteen high-level executives to better understand how they evaluate business ideas within their organization. This was part of a consulting project where my team was responsible for creating a repeatable process for generating, validating, and launching new business ventures.

It’s the type of work we’ve performed countless times in different industries. Over the years, we found that some of the largest and most profitable companies in the world have loosely defined methods for generating and evaluating new business ideas. …

What’s common about entrepreneurs and what can we learn from them?

Lake view with mountains in the background. Man sitting on dock alone.
Lake view with mountains in the background. Man sitting on dock alone.
Photo by Simon Migaj on Unsplash

Business ownership can be both rewarding and daunting; however, it’s rarely boring. I’ve spoken to hundreds of entrepreneurs over the past twenty years, and most are driven by a common thread.

Yes, purpose and money are high on the list, but it goes deeper than this. I can relate to a lot of the stories I’ve heard because I’m also a business owner. I made the leap and have seen first hand the good and bad of starting and running a company.

Entrepreneurs come from all walks of life and backgrounds, but what do they have in common? Since one of the best ways to learn is through the experiences of others, I’ll share my short story which I’m sure is similar to many entrepreneurs. …

Focus on these traits and you’ll stand out from the pack

To women sitting in front of one another at a table
To women sitting in front of one another at a table
Photo by Christina @ wocintechchat.com on Unsplash

It’s an exciting time to be in the UX field. Technology is evolving at such a rapid pace that keeping up with the latest trends can be a daunting task.

There are plenty of candidates to meet the demand, but what separates a good designer from a great one? I believe it goes beyond talent and tilts more heavily toward personality and character.

In fact, I put 80% of the weight on the character traits outlined in this article. …

Lessons from a habitual goal setter

Man on a mountain top overlooking a beautifl sunrise.
Man on a mountain top overlooking a beautifl sunrise.
Photo by Joshua Earle on Unsplash

From the moment we wake up in the morning to the time we go to bed at night, many of us are absorbed with goal setting. These may be micro-goals or big, audacious goals.

I have a goal to get up by seven every morning and to exercise for one hour per day. I have a goal to minimize looking at social media and to read a certain amount of time each day. These are just a few personal goals, not to mention the dozens and dozens of professional ones.

How some of the most successful companies think about design.

Series of three wireframes.
Series of three wireframes.
Photo by Halacious on Unsplash

Great design is more popular and necessary than ever as organizations work to modernize antiquated systems and improve customer experiences. In fact, design maturity is one of the leading indicators related to improving brand perception.

This observation was validated in 2018 in a McKinsey report, “The Business Value of Design,” which outlines the positive impact of design on corporate bottom lines. According to the report, over five years, companies that invested in good design had 32 percent more revenue and 56 percent more total returns to shareholders. [1]

In further support of this point, in 2019, InVision released a report, “The New Design Frontier: The widest-ranging report to date examining design’s impact on business.” The study found that 92 percent of companies with the most mature design functions — roughly five percent of the 2,200 companies surveyed across 24 industries — could draw a straight line between their design teams’ work and their company’s revenue. Ninety-nine percent said customer satisfaction increased, and 85 percent increased cost savings. …

We all innovate, but some of us do it much better than others

A futuristic blue hallway with people standing in it.
A futuristic blue hallway with people standing in it.
Photo by Werner Du plessis on Unsplash

The word “innovation” has been overused in some circles over the past decade; however, its relevance is still very much alive. Some companies have gone as far as to create Innovation Labs within their organizations with the sole purpose of exploring new product concepts.

Although many companies have achieved great success in creating their own labs, streamlining the approach to defining and validating ideas still has its challenges. Typically the reason for creating a lab is to create a singular focus on exploring and evolving ideas.

Select industries have mastered the art of research and idea exploration because innovation within their market is required not only for growth but for survival. For example, the pharmaceutical, entertainment, and automotive industries all have proven processes for creating new ideas and test-driving those ideas in the market place. This is precisely why the automotive industry creates concept cars, and the entertainment industry runs pilot programming. …

How teams design software apps faster and at a lower cost

Image for post
Image for post
Photo by Brett Jordan on Unsplash

Prototyping allows organizations to reduce risk, time, and money during development by giving stakeholders the ability to view and test the design, features, and functions of an application in advance of starting the build phase. What is advancing and the reason for this article is the process by which you can move from the design phase to development faster and more seamlessly. The goal is to reduce the amount of friction between design and development, which in turn limits potential risk and cost overruns.

The process of rapid prototyping provides value on its own by improving collaboration, alignment, and communication among stakeholders. The output of an interactive prototype offers additional value by providing stakeholders with an opportunity to clarify, validate, and communicate their UI needs with development teams in a more efficient manner. Additionally, creating a prototype during the initial stages of a project, specifically within the Design phase, can give developers a headstart when it comes to coding. …

What you need to consider if you’re thinking about making the leap into UX

Image for post
Image for post
Courtesy of the Author

I’ve been asked over the years what’s the best way to get into the User Experience (UX) profession and how to get a job. I’ve been running a UX firm called OneSpring for over 15 years now, so I wanted to share some advice on what I think makes a strong candidate. This is not an exhaustive list, but it’s what I deem the most important.

If you’re just getting into the field or thinking about making a switch, I highly encourage you to take some classes on Human-Centered Design (HCD) and User Experience. There are many courses online through sites like Coursera and LinkedIn Learning that offer classes on UX. Of course, there are more formal avenues, but these are a great place to start. …


Jason Moccia

Insightful strategist, entrepreneur, and design consultancy founder @ OneSpring. Sharing thoughts, challenges, and the stories behind running a business.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store